Work / Bergdorf Goodman

Noir

“Strong, seductive, mysterious and timeless, Noir is more than a color—it’s the ultimate signal of style.”

Noir debuted as Linda Fargo's curated boutique, headlining Bergdorf Goodman's Fall 2018 launch across every channel — from The Book to social media. Design work included the homepage takeover, launch email, and supporting email series that followed.